Most beloved and recognizable chocolate brands in the world!
Company Name: Cadbury
Founder: John Cadbury
Founded: 1824
Headquarters: Uxbridge, London, England
Industry: Confectionery
Parent Company: Mondelez International (since 2010)
Ownership In US: Cadbury products in the United States are produced under license by The Hershey Company
Overview: Cadbury is one of the most beloved and recognizable chocolate brands in the world. Founded by John Cadbury in 1824 in Birmingham, England, the company began as a small shop selling tea, coffee, and drinking chocolate. Cadbury quickly grew into a household name and pioneered the creation of milk chocolate bars in the UK.
The company’s Dairy Milk, launched in 1905, remains one of the best-selling chocolate bars worldwide. Cadbury is also known for iconic treats like Flake, Wispa, Crunchie, Creme Eggs, and Mini Eggs.
Global Presence and U.S. Licensing: While Cadbury operates under Mondelez International globally, in the United States, Cadbury-branded products are manufactured and distributed by The Hershey Company under a licensing agreement. This has led to notable differences in taste and ingredients between the UK and U.S. versions of Cadbury chocolate, due to American food regulations and recipes.
Price Differences: Cadbury products are often more expensive outside the UK, especially in the U.S. and Australia, due to import costs and regional licensing. British versions are often considered creamier, while U.S. versions have a slightly grainier texture—something chocolate lovers frequently debate.
Royal Status: Cadbury held a Royal Warrant for many years, which allowed the company to advertise that it supplied products to the British royal family. However, in 2023, Cadbury was removed from the Royal Warrant list, along with other major food brands, due to updated supplier standards under King Charles III. This change stirred media attention, though Cadbury remains hugely popular with the public.
Discontinued And Failed Products: Over the years, Cadbury has launched (and quietly dropped) several products, including:
*Dream (a white chocolate bar, discontinued in the UK but still sold in Australia)
*Fuse (a nutty, chewy bar that had a brief comeback)
*Tiffin and Snowflake (cult favourites that were discontinued due to low sales)
These discontinued treats often return for limited runs due to popular demand.
Legacy: Cadbury is not just a chocolate maker—it’s a brand woven into British culture. From festive holiday treats to iconic ads (“A Glass and a Half”), Cadbury remains a leader in the confectionery world. Its founder’s commitment to ethical business practices and community welfare lives on, particularly in Bournville, a village created to provide better living conditions for factory workers.
Fun Fact: Cadbury created the world’s first chocolate Easter egg in 1875 and has been synonymous with Easter ever since!