Post By : 23/06/2024
Irn-Bru
- Manufacturer: A.G. Barr plc
- Introduced: 1901
- Country of Origin: Scotland, United Kingdom
- Main Ingredients: Carbonated water, sugar, flavorings including caffeine and quinine
- Key Characteristics: Known for its vibrant orange color and unique flavor profile
- Popularity: Often considered Scotland's national soft drink
- Marketing Slogan: "Made in Scotland from girders"
- Cultural Impact: Iconic in Scottish culture, with a loyal following and numerous advertising campaigns over the years
- Variants: Includes diet and sugar-free options, as well as limited-edition flavors
- Availability: Widely available across the United Kingdom and exported to various countries worldwide
- Sales Numbers: Irn-Bru consistently ranks among the top soft drinks in Scotland, competing closely with global giants like Coca-Cola and Pepsi. While exact sales figures aren't always disclosed, its popularity in Scotland and among expatriate communities contributes significantly to its market presence.
- History: Irn-Bru's recipe was created in 1901 by A.G. Barr plc, originally marketed as an iron brew health tonic. Over the years, it evolved into a beloved soft drink, maintaining its original recipe and distinct flavor despite changing consumer preferences and market dynamics.
- Fun Fact: Irn-Bru's recipe remains a closely guarded secret, contributing to its distinct taste and enduring appeal in both domestic and international markets.
Snippet